• Life goals

Segmentation is a research technique that reduces numerous data points into a research design grouped on similar characteristics. In other words, it uses the concept of “Birds of a feather, flock together” to find groups of similar behavior and ideals.

• Segmentation is a research technique that reduces numerous data points into a research design grouped on similar characteristics. In other words, it uses the concept of “Birds of a feather, flock together” to find groups of similar behavior and ideals.

• An in-depth segmentation analysis was conducted among 2,407 African Americans between the ages of 14 – 55. BET Networks and Questus designed a lifestyle and interest questionnaire for panel email recruitment in 1Q 2009 to provide comprehensive details on African Americans-- Revealed.

• Respondent data was weighted to demographic distributions of age, gender, income and marital status of African Americans 14-55 mirrored to reflect individual US Census statistics. Among our respondent sample, seven segments emerged based on statistical factor and clustering analysis of the following dimensions:

• • Life goals
• • Family and friends
• • Work and education
• • Entertainment
• • Health and fitness
• • Religion and spirituality
• • Community and political involvement

• All data analyzed is statistically significant at the 95% confidence level.