2 Attitudes About Money

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CHARACTERISTIC TYPES 
You just learned that there are six major characteristic types in how people view 
money. They are Frugal, Pleasure, Success, Indifference, Powerful, and Self-worth.
Frugal:
Frugal people seek financial security by living below their means and 
saving money. Frugal people rarely buy luxury items and some even have a hard 
time buying necessities. They save money because they believe money will offer 
protection from life’s uncertainties; money makes them feel more secure.
Pleasure:
Pleasure seekers use money to bring pleasure to themselves and others. 
This money profile is more likely to spend than to save. Pleasure seekers often live 
beyond their means by spending more than they make. Pleasure seekers can find 
themselves in deep debt if they are not careful. 
Status:
Some people use money to express their social status. Having the best 
and buying popular brand names are important to people in this profile. Status-
spenders like to “show off” their purchases.
Indifference:
People who treat money with indifference tend to place very little 
importance on having money. Having money makes them nervous. They would 
rather spend time and resources being independent by growing their own food 
or making their own clothes. They are hobby-oriented and involved with arts and 
crafts. 
Powerful:
Some people use money to express their power. This profile may also 
use money to control other people, including their spouses, children and friends.
Self-Worth: 
People who spend money for self-worth tend to judge their own 
worth by how much money they have. They believe that people only judge them 
based on the amount of money they have. They value how much they have 
accumulated. 

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