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26
Mark thinks revenue management is
A
interesting.
B
complicated.
C
time-consuming.
D
reasonable.
27
The airline companies want to
A
increase profits.
B
benefit the passenger.
C
sell cheap seats.
D
improve the service.
Questions 28-32
Complete the notes using NO MORE THAN THREE WORDS for each answer
Two reasons for the new approach to pricing are:
(28) .......................................................................... and
(29) .......................................................................... .
In future people will be able to book airline tickets (30) ................................................... .
Also being marketed m this way are (31) ............................................................ and
(32) ................................................................. .

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58
Practice Test 3
SECTION 4
Questions 33-42
Questions 33-37
Complete the table Write NO MORE THAN THREE WORDS for each answer
RESEARCH METHOD
INFORMATION PROVIDED
Questionnaires
what customers think about
(33) .........................................................
(34) ............................................
how customers move around supermarket aisles
Eye movement
(35) ............................................
the most eyecatching areas of the shop
Computer programs
e.g. (36) .....................................
the best 
(37)
........................................
for an article in the shop