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Tapescripts
products are launched in these positions and manufacturers are charged widely
varying prices for this privileged spot. Also, the end of an aisle may be used for
promoting special offers which are frequently found waiting
for us as we turn the
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corner of an aisle.
Well, now, eventually of course, we have to pay. Any spot where a supermarket
can be sure we are going to stand still and concentrate for more than a few
seconds is good for sales. That’s why the shelves at the checkout have long been a
favourite for manufacturers of chocolates — perhaps the most sure-fire “impulse”
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food of all.
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