Academic/General Training Module by Adam Smith First Published in 2015

 IELTS
 JOURNAL 
 
90 
medical health care, but health promotion programs and policies which would help 
people maintain healthy behaviours and lifestyles. While this individualistic healthy 
lifestyles approach to health worked for some (the wealthy members of society), 
people experiencing poverty, unemployment, underemployment or little control over 
the conditions of their daily lives benefited little from this approach. This was largely 
because both the healthy lifestyles approach and the medical approach to health 
largely ignored the social and environmental conditions affecting the health of people. 
E 
During the 1980s and 1990s there has been a growing swing away from seeing lifestyle 
risks as the root cause of poor health. While lifestyle factors still remain important, 
health is being viewed also in terms of the social, economic and environmental 
contexts in which people live. This broad approach to health is called the socio-
ecological view of health. The broad socio-ecological view of health was endorsed at 
the first International Conference of Health Promotion held in 1986, Ottawa, Canada, 
where people from 38 countries agreed and declared that:
"The fundamental conditions and resources for health are peace, shelter, education, 
food, a viable income, a stable eco-system, sustainable resources, social justice and 
equity. Improvement in health requires a secure foundation in these basic 
requirements."
(WHO, 1986) 
It is clear from this statement that the creation of health is about much more than 
encouraging healthy individual behaviours and lifestyles and providing appropriate 
medical care. Therefore, the creation of health must include addressing issues such as 
poverty, pollution, urbanisation, natural resource depletion, social alienation and poor 
working conditions. The social, economic and environmental contexts which 
contribute to the creation of heath do not operate separately or independently of each 
other. Rather, they are interacting and interdependent, and it is the complex 
interrelationships between them which determine the conditions that promote health. 
A broad socio-ecological view of health suggests that the promotion of health must 
include a strong social, economic and environmental focus. 
F  
At the Ottawa Conference in 1986, a charter was developed which outlined new 
directions for health promotion based on the socio-ecological view of health. This 
charter, known as the Ottawa Charter for Health Promotion, remains as the backbone 
of health action today. In exploring the scope of health promotion it states that:

---