Benefits of Product Customization in e-Commerce Appeal to a growing demand for product customization: One of the reasons why customization is more important than ever is the emotion attached to these products. When a customer feels like the product is truly theirs, it goes from being merely another product to a personal belonging.
Encourage customers to pay more.In addition to boosting sales and customer satisfaction, a product customizer or configurator can actually get people to spend more on a product. In fact, one report from The Motley Fool found that customized products can sell for as much as 50% more than those sold in physical stores. The reason for this is that customers are more likely to pay higher prices if the product they're buying feels more personal.
Increase customer loyalty.Personalized products can also build more customer loyalty, as shoppers feel more satisfied purchasing from companies that give them some control over their purchases. When people have a positive experience using product customizers on an online store, they'll be more likely to return to that store for future purchases.
Set more realistic delivery time expectations.Many e-Commerce platforms such as Amazon have built unrealistic expectations when it comes to delivery times. Customers want the instant gratification of next-day or even same-day delivery, but when it comes to businesses offering product customization, a Deloitte poll shows that online shoppers are willing to wait a little longer for delivery.
This is because customers understand that a customized product takes more time to process and manufacture than generic products, with the added expectation of higher quality.
Boost e-Commerce sales.
From simpler custom-printed T-shirts to more complex products that feature different colors, materials, dimensions, or even varying functionality, retailers can see a significant boost in sales by offering customization. If people know what to expect from the products they buy, they're more likely to be happy with their purchase and confidently click "order now."
