Annual report

48
Annual Report 
2022

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their preference to partner with a global interloc-
utor like IFRC. In these cases, IFRC works in full 
collaboration with the National Society where 
these organizations are headquartered.
Externally, the IFRC participates in a number 
working groups and platforms such as at the 
World Economic Forum (collaborating on 
thematic such areas such as migration, digital 
transformation and artificial intelligence, and cli-
mate change), the Humanitarian Finance Forum, 
and the Impact Bond Working Group.
Communications 
The IFRC’s global communication and brand 
management efforts position the IFRC and 
National Societies as pre-eminent responders 
to emergencies and other humanitarian crises, 
and as the humanitarian and resilience-building 
partners of choice.
To do so, it provides strong, coherent external 
messaging to promote the work of the IFRC 
network and to influence the global human-
itarian agenda through global campaigns, 
successful positioning in traditional and social 
media, and evidence-based advocacy reports. 
The communications team also engages and 
inspires staff and volunteers through an internal 
communications platform, Our IFRC, which was 
launched in 2022. 
IFRC communicators take a priority-driven, 
digital-first and network-driven strategic 
approach across the global organization to 
elevate internal and external engagement with 
National Societies, international organizations, 
media partners, thought leaders and influencers 
around the world.
Cross-media campaigning
The IFRC develops and implements a digital and 
social media strategy. The goal is to use various 
digital media channels, such as social media, 
websites, and other digital tools, to increase the 
visibility and impact of IFRC’s humanitarian work, 
engage with supporters and affected commu-
nities through campaigns, and build a stronger 
online community. 
IFRC work in this area draws on the talent 
and experiences of individuals and teams in 
Headquarters and Regional Offices, National 
Societies, leadership, staff, and volunteers, part-
ners and donors, champions, supporters, and 
influencers. Through this collaboration, the IFRC 
creates standards, provides technical advice 
across the network, works with policy and field 
colleagues to create influencing strategies, all as