112
/ 100 Ways to Motivate Others
Slam the door on those poking heads. Those incessant
talking heads give you a life in which you have not learned
to say no.
Once you learn it, teach it to your people, too. Make it
an honorable thing.
Your people’s access to focused work will depend on
their willingness to develop a little-used muscle that we
call the No Muscle. If they never use this muscle, it won’t
perform for them when the chips are down. It will be too
weak to work. Any request by any coworker or relative
will pull them from the mission.
The key to teaching your people to develop the No
Muscle is to first develop their Yes Muscle. If they will
say yes to the things that are important to them, then say-
ing no to what’s not important will get easier and easier.
Help them verbalize what they want. Make them say it out
loud.
“Tina, you need to know what you want, know it in
advance, and chances are you’ll get it. It’s easy to say no to
something if you’ve already said yes to something better.”
43. Keep Your People
Thinking Friendly
Customer Thoughts
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