Radio stations reach 96% of people age 12 and over
Radio is a mobile medium
Messages can be updated daily or hourly
Carefully target market based on type of radio station
Presented in 10, 20, 30 or 60 second spots
Background music, jingles, slogans add drama
3. Internet Advertising
Is a form of advertising that uses either email or the World Wide Web (www)
Small part of overall advertising but growing
Opt-in e-mail ads, banner ads, pop-up ads, search engine ads, and rich-media video ads
4. Specialty Media
Sometimes called giveaways or advertising specialties
Relatively inexpensive with advertiser’s name or logo
Located in high visibility area
5. Other Advertising Media
Ad supported TV screens at airports, gas stations, health clubs and subways
Digital billboards at sports arenas
On-screen movie theater ads
Messages on diaper-changing stations, trash cans, bathroom stalls elevators, hot air balloons.
Ceilings and floor graphics
Electronic shelf ads
Supermarket-cart displays
6. New Media
Interactive and Internet-driven
Uses electronic media devices such as Wed-enabled small screen iPods, cell phones, laptops, and video games to reach increasing mobile populations
Advertisers go to those places to find their target market customers – blogs, vlogs, video and audio newscasts, RSS news feeds and social networking
MEDIA PLANNING AND SELECTION
The process of selecting the appropriate advertising media and deciding the time or space in which the ads should appear to accomplish the marketing objectives
3 basic questions
1) Can the medium present the product and the appropriate business image;
2) Can the desired customers be targeted with the medium;