Anything You Want



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Why no advertising?

I got a cal from an advertising salesman, saying he'd like to run banner ads at the

top and bottom of cdbaby.com.

I said, “No way. Out of the question. That would be like putting a coke machine

in a monastery. I'm not doing this to make money.”



He asked, “But you're a business. What do you mean you're not trying to make

money?”


I  said,  “I'm  just  trying  to  help  musicians.  CD  Baby  has  to  charge  money  to

sustain itself, but the money's not the point. I don't do anything for the money.”

This goes back to the utopian perfect-world ideal of why we're doing what we're

doing in the first place.

In a perfect world, would your website be covered with advertising?

When  you  ask  your  customers  what  would  improve  your  service,  has  anyone

said, “Please fil your website with more advertising”?

Nope. So don't do it.




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