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You make your perfect world
I started CD Baby focused on the importance of making a dream-come-true
perfect world for musicians.
Along the way I learned the importance of making my business a dream come
true for myself, too.
Business is as creative as the fine arts. You can be as unconventional, unique,
and quirky as you want. A business is a reflection of the creator.
Some people want to be bil ionaires with thousands of employees. Some people
want to work alone.
Some want as much profit as possible. Some want as little profit as possible.
Some want to be in Silicon Val ey with Fortune 500 customers. Some want to be
anonymous.
No matter which goal you choose, there wil be lots of people tel ing you you're
wrong.
Just pay close attention to what excites you and what drains you. Pay close
attention to when you're being the real you and when you're trying to impress an
invisible jury.
Even if what you're doing is slowing the growth of your business—if it makes
you happy, that's OK. It's your choice to remain smal .
You'l notice that as my company got bigger, my stories about it were less happy.
That was my lesson learned. I'm happier with five employees than with eighty-
five, and happiest working alone.
Whatever you make, it's your creation, so make it your personal dream come
true.
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