Business consultancy project
- Bu səhifədəki naviqasiya:
- 0 Balance Options ₼ 7,576 ₼ 7,878 ₼ 8,218
- Total ₼ 15,525 ₼ 16,479 ₼ 18,182
| 2017
|
2018 | ||
|
2019 | |||
|
Azercell Plus Services |
₼ 427 |
₼ 641 |
₼ 1,837 |
|
Bookmate |
₼ 310 |
₼ 365 |
₼ 428 |
|
Zvooq |
₼ 1 |
₼ 78 |
₼ 575 |
|
Entertainment |
₼ 116 |
₼ 199 |
₼ 222 |
|
Mobile TV |
₼ 0 |
₼ 0 |
₼ 280 |
|
Mobile Cinema |
₼ 0 |
₼ 0 |
₼ 331 |
|
0 Balance Options |
₼ 7,576 |
₼ 7,878 |
₼ 8,218 |
|
Partnership Services |
₼ 7,522 |
₼ 7,959 |
₼ 8,127 |
|
Total |
₼ 15,525 |
₼ 16,479 |
₼ 18,182 |
Figure.37 Value-Added Service Metrics 2017-2019 Jan-June
Consequently, together with Data revenue, the VAS service revenue also demonstrates the ongoing increase tendency. Meanwhile, the SMS revenue, especially the person to person traffic, is gradually eliminating due to the different factors. The reason for the substitution of traditional services with Data usage and value-added service revenue growth and market penetration was evaluated in diagnostic analyses.
Diagnostic analysis.
The decline of text messaging and airtime revenue can be explained with the ongoing upward data usage trend. With the integration of high-speed, advanced technology and smartphone penetration components influence the consumer`s communication traditions and shift their preference toward innovative communication tools. The worldwide trend is applicable to Azerbaijan mobile market industry as well.
Besides of traffic and revenue figures the other indicators of data service were also taken into account for four-year data evaluation. The data penetration displayed the ascending propensity in the last four years, and in Y 2019, the penetration rate reached 43%. At the same time, the number of data users also raised by 10% and 9% in Y2018 and Y2019 respectively. Meanwhile, subscriber’s preference changed in favor of data service, whereas the traffic from unique subscriber expressed 75% of the substantial increase in Y2019.
Table.11 Data service metrics since 2016-2019 (Jan-Jun)
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