Factors influencing new product development in microfinance institutions: a perspective from north Indian microfinance institutions
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SUGGESTIONS FOR FUTURE RESEARCH
The present study adds new understanding in the product development lit- erature regarding the factors affecting the process of product development in microfinance sector in India. This is the first of its kind of study in the microfinance industry in India which has attempted to study the process of new product development in microfinance institutions. There are no such empirical research studies on microfinance institutions in India studying the process of new product development. However, the small sample size of 4 or- ganizations because of qualitative nature of research may influence the gen- eralization of the finding. Since the microfinance industry in India is going through transitory phase, it is pertinent to study the nuances of this industry in detail. Therefore, there are a lot of opportunities in this area for studying various factors including external and environmental factors affecting new product process. Specifically, the future research can examine the impact of © De Boeck Supérieur | Téléchargé le 25/04/2022 sur www.cairn.info (IP: 178.237.70.187)
Sanjeev KAPOOR and Gaurav SINHA 102
Journal of Innovation Economics – 2013/1 – n° 11 strategic orientation, role of governance and institutional culture and re- sources on the process of new product development in detail which might result into better understanding and generalization of knowledge for product development. This research also provides cues to go for in-depth analysis studying the impact of new product development on the institutional sys- tems and culture of MFIs. Besides, one possible direction for future research could be based on the rating of the importance of these factors influencing the new product development process. © De Boeck Supérieur | Téléchargé le 25/04/2022 sur www.cairn.info (IP: 178.237.70.187) Factors influencing new product development… n° 11 – Journal of Innovation Economics – 2013/1 103
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