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13. Use Recognisable Symbols
We communicate in hundreds upon thousands of symbols every day, from app icons, buttons, road signs, even emojis, so symbols are a quick way to make meaning (across many languages too!).
Check out how this example for Capacitate uses a customized version of the location pin symbol to symbolize putting a business on the map. Not only does this reinterpretation of the icon create a strong visual, it also helps this ad appeal to a certain market—more technologically-savvy people who use online maps and technology.
Consider using symbols in your advertisement to create a strong, quick and fairly universal message. It’s amazing how a very simple shape, like a circle with a pointed bottom, can signal in an instant the idea of location. So, why not capitalize on that!
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