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19. Create Custom Type
We all know how powerful words are, so naturally, typography is pretty important too. But, it’s important to keep in mind that typography isn’t just limited to the fonts on your computer. Creating custom type by hand can add a personal touch to your design and it could be that one added element that makes your ad stand out from the rest.
Check out this ad for Nutella that renders the type in, well, Nutella. The use of a messy, custom piece of type reflects the playfulness of the Nutella brand and creates an eye-catching and pretty funny effect. On top of that, the copy itself is very effective – a little reverse psychology can have a big effect.
So, consider constructing your own type, whether this is handwritten, made out of your product, or created by any other means, a strong piece of type that is unique to you and you alone is memorable, personal, and super effective.
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