residual culture media n. frameworks of belief, values, meaning and social practice which remain active within the cultural field even in the face of the emergence of newer cultural forms => emergent culture. mmo
resistive reading media n. => encoding. mmo
rhetoric media n. the practice of using communication for the purpose of persuasion mmo
royalties media n. payments at a fixed rate (usually a percentage of the sale price) for the right to profit from the use or distribution of assets usually in the form of intellectual property. Thus publishers of books commonly pay royalties to their authors, although royalties may also be paid for music, for patent rights and even for the exploitation rights of natural resources such as oil. mmo