political action: refers to the effort by labor unions to
enlist the support of government and politicians for their
programs.
popularity appeal: suggestion that simply using the
advertised product will make you popular.
preferred stock: stock that receives a specified dividend
before any dividends are paid on common stock and that
receives a share of the assets of a liquidated corporation
ahead of common stockholders. If you own this higher class
of stock, you get your dividends before common stockholders.
If the company folds, you also get assets before common
stockholders do. The one thing you usually don't have is
voting rights.
premium: an amount of money paid in addition to the
usual amount; at a premium - difficult to obtain and more
expensive than usual.
price: the money value of a good or service.
