The Goal: a process of Ongoing Improvement



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The Goal A Process of Ongoing - Eliyahu Goldratt

you 
calling from?’’
"Singapore,’’ he says.
"Oh.’’
"By the way, from my hotel I’m watching the sun 
rise,’’
Jonah says. "Alex, I
wouldn’t have called you at home, but I’m not going to be able to talk to you
again for a few weeks.’’
"Why not?’’
"Well, it’s a long story and I can’t go into it now,’’ he says. "But I’m sure
we’ll have a chance to discuss it some time.’’
"I see....’’ I wonder what’s going on, but say, "That’s too bad. It puts me in a
kind of a bind, because I was just about to ask for your help again.’’
"Has something gone wrong?’’ he asks.
"No,’’ I tell him. "Everything is generally going very well from an operations
standpoint. But I just had a meeting with my division vice president, and I
was told the plant has to show an even bigger improvement.’’


"You’re still not making money?’’ he asks.
I say, "Yes, we are making money again, but we need to accelerate the
improvement to save the plant from being shut down.’’
I hear the trace of a chuckle on the other end of the line, and Jonah says, "If I
were you, I wouldn’t worry too much about being shut down.’’
"Well, from what the head of the division has told me, the possibility of a
shut-down is real,’’ I tell him. "And until he says otherwise, I can’t afford to
take this lightly.’’
"Alex, if you want to improve the plant even more, I’m with you all the
way,’’ Jonah says. "And since I won’t have the opportunity to speak to you
for awhile, let’s talk about it now. Bring me up to date on what’s
happening.’’
So I do. Then, wondering if we’ve reached some theoretical limit by now, I
ask him if there is anything else we can try.
"Anything else?’’ he says. "Believe me, we have only begun. Now, here’s
what I suggest. . . .’’
Early the next morning, I’m in my office at the plant considering what Jonah
told me. Outside is the dawn of the day he’s already seen in Singapore.
Stepping out to get a cup of coffee, I find Stacey at the coffee machine.
"Hello there,’’ she says. "I hear everything went fairly well for us at
headquarters yesterday.’’
"Well, not bad,’’ I say. "I’m afraid we still have a way to go before we
convince Peach we’re good for the long term. But I talked to Jonah last
night.’’
"Did you tell him about our progress?’’ she asks.
"Yes,’’ I say. "And he suggested we try what he called ‘the next logical


step.’’’
I see her face take on a nervous grin. "What’s that?’’
"Cut our batch sizes in half on non-bottlenecks,’’ I say.
Stacy takes a step back as she thinks about this. "But why?’’ she asks.
I say with a smile, "Because in the end we’ll make more money.’’
"I don’t understand,’’ she says. "How is that going to help us?’’
"Hey, Stacey, you’re in charge of inventory control,’’ I tell her. "You tell me
what would happen if we cut our batch sizes in half.’’
Thinking, she sips her coffee for a moment. Her brow compresses in
concentration. Then she says, "If we cut our batch sizes in half, then I guess
that at any one time we’d have half the workin-process on the floor. I guess
that means we’d only need half the investment in work-in-process to keep the
plant working. If we could work it out with our vendors, we could
conceivably cut all our inventories in half, and by cutting our inventories in
half, we reduce the amount of cash tied up at any one time, which eases the
pressure on cash flow.’’
I’m nodding each time she says a sentence, and finally I say, "That’s right.
That’s 
one
set of benefits.’’
She says, "But to reap those benefits fully, we’d have to have our suppliers
increase the frequency of deliveries to us and reduce the quantity of each
delivery. That’s going to take some negotiating through purchasing, and I’m
not sure all the vendors will go for it.’’
I tell her, "That’s something we can work on. Eventually they’ll go for it
because it’s to their advantage as well as ours.’’
"But if we go to smaller batch sizes,’’ she says, squinting at me in cynicism,
"doesn’t that mean we’ll have to have more setups on equipment?’’


"Sure,’’ I say, "don’t worry about it.’’
"Don’t—?’’
"Yeah, don’t worry about it.’’
"But Donovan—’’
"Donovan will do just fine, even with more setups,’’ I say. "And, meanwhile,
there is 
another 
set of benefits, aside from what you said, that we can have
almost immediately.’’
"What’s that?’’ she asks.
"You really want to know?’’
"Sure, I do.’’
"Good. You set up a meeting with the other functions and I’ll tell everyone at
the same time.’’
For dumping that little chore of the meeting arrangements on her, Stacey
pays me back in kind by setting the meeting for noon at the most expensive
restaurant in town—with lunch billable to 
my
expense number, of course.
"What could I do?’’ she asks as we sit down at the table. "It was the only
time everybody was available, right, Bob?’’
"Right,’’ says Bob.
I’m not mad. Given the quality and quantity of work these people have done
recently, I can’t complain about picking up the tab for lunch. I get right down
to telling everybody what Stacey and I had talked about this morning, and
lead up to the other set of benefits.
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