Unit 3: Using Social Media in Business Level: 3 Unit type: Internal Guided learning hours: 90 Unit in brief Learners explore how businesses use social media to promote their products and
services internationally. Learners also implement social media activities in a business to
meet these demanding requirements.
Unit introduction Social media websites are a popular way for people to communicate and share
information internationally and with friends and family. Around the world people spend
a lot of time on social media websites and they give businesses opportunities to interact
with people, for example to promote their business internationally, to encourage people
to visit their e-commerce site and buy, and to provide customer service. You may be
familiar with social media for personal use and in this unit you will discover how it can be
used in a business context.
You will explore different social media websites, the ways in which they can be used and
the potential pitfalls when using them for business purposes. You will develop a plan
to use social media strategies for business purposes to achieve specific aims and
objectives. You will then implement the plan, developing and posting content and
interacting with others. Finally, you will collect data on the business use of social media
and review the effectiveness of your efforts.
Understanding how to use social media for business purposes is useful for employment
in information technology and in a variety of business sectors. Also, social media skills
are closely linked with web and mobile applications development. This unit gives you a
starting point for progression to roles such as social media specialist, content developer
and web developer.
Learning aims In this unit you will:
