Business consultancy project
Figure.23. IOT Connections Meanwhile, the IoT connections have been tripled in CIS regions within the few years, and it is forecasted the total revenue will be reached 660 million by 2025. (GSMA Intellegence, 2019) Consumer IoT increased due to smart home availability, however, the industrial IoT connection will be raised after the deployment of smart cities and utilities. Recently, some operators in CIS like Megafon, Beeline-Kazakhstan, and Belarus Velcom have already started deployment of some IoT connection tools (The Mobile Economy Russia and CIS, 2019) Mobile Value-Added Services (MVAS)A value-added service (VAS) associate the services beyond predominant mobile communication services. Various internet-based VAS services are dominating the traditional voice and SMS and Multimedia services (MMS). The integration of mobile broadband also sustains the integration and enlargement of VAS services in mobile networks portfolio. Meanwhile, VAS services are becoming the new revenue stream for mobile operators, and the accumulated revenue from VAS services reached 690 billion in Y2017 (Increasing Need for Value Added Services, 2019), (Nilsson, 2017) Mobile VAS services create tremendous business opportunities for mobile network operators in finding the new way beyond traditional services creating the advance service infrastructure. Through a partnership with different business environment participants, mobile operators reinforce the potential areas for revenue generation. (GSMA Intellegence, 2019) Figure.24. The biggest opportunity from MVAS services. However, education and health services were also considered favorable tools for business opportunities, but most mobile operators considered the financial inclusion the most productive one. Mobile Payment. Telecom Operators include mobile payment services in their portfolio by creating the new digitalized tool for consumer financial services (Mobile Operators and Fintech, 2017). Further, in-depth evaluation of mobile payment indicated in the following chapters. MFS services can be outlined as a part of VAS services. However, for the detailed review, the MFS part was evaluated in separate section. Mobile Health Mobile Health is a fast-developing area of the healthcare sector, which maintains healthcare support and connections through mobile devices. The information is transmitted through mobile devices to healthcare institutions. (Society for the study of addiction, 2019). The integration of mobile technologies and seamless infrastructure maintain the efficient value for both patients and healthcare institutions by creating a high- speed connection. Starting from Y2009 mobile operators reinforced the interference to the e-Health market by providing the seamless connections between population and hospitals. France mobile operator Orange Telecom has established the connection between 500 radiologists and 12 million patients, while USA operator AT&T created the board healthcare network in the state of Indiana (MHealth, 2012) Mobile Education (M-Learning) Mobile Education or M-Learning provides extensive advantages for educational institutions learning and teaching through mobile communication devices. Mobile communication consolidates online learning and tutorials, e-books task planning, curriculum, and other education management tools. Users can access the enormous amount of data without any restriction in time. It is becoming one of the demanded tools and MNO all around the world include it to their product ranges. (Mobile Education, 2011) Mobile Gaming and Apps With the modification of consumer lifestyle and increasing demand, mobile gaming has entered the mobile communication tools. The evolution of advanced smartphone market creates an immense opportunity for the development of mobile gaming. (Realizing Potential of Mobile Gaming, 2009) Mobile TV Nowadays, mobile network companies started cooperation with online content providers offering online steaming. In collaboration with major content providers such as, Netflix mobile operators enlarge their product portfolio by adding entertainment services and making a possible online watch of movies and tv series (New revenue opportunites for Telecom Operators, 2018) Yüklə 1,95 Mb. Dostları ilə paylaş: |