4. Tesla Doubles its Electric Vehicle Delivery In 2021, Tesla delivered 936,172 vehicles, an 87% increase in vehicle delivery compared to 2020. Despite the supply chain challenges and shortage of chips, Tesla demonstrated incredible performance in 2021.
Image Source: Statista 5. Cross-sell and Diversification Tesla has launched a comprehensive insurance program for its vehicles in association with Liberty Mutual insurance company called as InsureMyTesla.
6. Innovative Company Tesla has a very high rate of innovation, (not to forget the recent developments of world’s first fully electric semi truck and new sports car). Therefore, the market trust and expects the company to develop competitive and profitable products which of course leads to substantial financial gains.
7. Better Positioned According to experts, Tesla is in a better position to survive economic uncertainty compared to other US automakers. For one, Tesla’s revenue increased to $53 Billion in 2021 and delivered more than 900,000 cars by the end of 2021, which is about double compared to 2020. [3]
8. Unconventional but Effective Strategies Tesla’s unique but highly effective management strategy was recently exposed to the public after its employee handbook was leaked. It revealed the unconventional secrets behind its success. Just like its founder, Tesla’s handbook is no-nonsense, direct, and to the point. The company hires the smartest and most innovative employees and holds them accountable by setting clear and concise targets. [4]
Tesla’s Weaknesses All the internal factors in a company which causes any damage or bounds performance evaluation are identified weaknesses in the SWOT Analysis. So, these are some of the shortcomings of Tesla’s organizational structure, which reduce its competitiveness and business growth.
1. Manufacturing Complications The higher standard of innovation, the greater will be mechanical complications and production risk factor. Tesla faces continuous launch, manufacturing and production ramp delays while launching their new vehicles and other products.
For example, Tesla faced endless manufacturing challenges when they were about to launch Model X, which lead to constant delays for distribution. Similarly, the company went through extreme troubles while manufacturing Model X’s battery module assembly line at Gigafactory 1.
