Demographics are Statistics That Measure Observable Aspects of a Population Such As:
Age
Family Structure
Gender
Race and
Ethnicity
Geography
Social Class
and Income
Consumers’ Impact On Marketing Strategy: Building Bonds With Consumers
Relationship Marketing occurs when a company makes an effort to interact with customers on a regular basis, and gives them reasons to maintain a bond with the company over time.
Database Marketing involves tracking consumers’ buying habits very closely, and crafting products and messages tailored precisely to people’s wants and needs based on this information.
