Chapter Preparing tourism businesses for the digital future Abstract

Encourage business model and ecosystem innovation through convergence, interoperability and the adoption of data analytics and other enabling technologies. Innovative business models are a lever to optimise the benefits of digital transformation. Measures that help to innovate business models and management practices, and transform traditional work practices will complement other policy initiatives. A key objective in catalysing digitally-enhanced tourism is to encourage digital-physical convergence and to progress smart tourism objectives. Specific actions could include:

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  Facilitate increased access to high-speed broadband and other digital infrastructure for tourism businesses and visitors in cities, regions and rural areas, to benefit the production and delivery of seamless tourism experiences, tourism management, data sharing and analytics.
  

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  Encourage public-private partnerships and collaborations between traditional SMEs and digital native enterprises and education institutions to enhance knowledge sharing, innovation and diffusion.
  

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  Bring together actors with diverse and complementary expertise spanning tech, tourism and other sectors, to create a dynamic digital business environment in which both start-ups and existing tourism businesses can thrive.
  

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