@Amazonebook Contagious Why Things Catch On by Jonah Berger
Contagious: Why Things Catch On By Jonah Berger Simon & Schuster Readers Group Guide What makes products and ideas catch on and become popular? Why do
some stories get shared more than others? Why are some rumors infectious?
What makes things “go viral”?
In Contagious, Jonah Berger shares the secret science behind social
transmission. Why we talk about and share some things rather than others.
Why we pass things on. Filled with engaging stories and comprehensive
research Contagious is an essential tool for anyone that wants to make their
product or idea spread.
