Coleen: I’d like to tell you about the time … about four years ago … my husband and I bought a computer for our daughter … she was about to go to university and we’d promised her we would treat her to one … at the time there had been a
big advertising campaign for the latest Apple Macbook and our daughter was very keen to have one … she kept telling us they were value for money … even though they seemed very expensive to us … anyway we tried to shop around to see if we could pickupabargain … this was in the middle of the summersales and wherever you went prices were being slashed on big brand names … but unfortunately not Apple products … we ended up having topaythefull price … I remember my daughter justifying the cost by pointing out how nice the Apple carrier bag was … but it was lovely to see her so excited and the customerservice she’s received during the four years she’s had it has been excellent … so it was value for money after all …
Part 3-style questions
Examiner: Do you think we will stop using paper money in the future?
Louisa: I think it’s almost certain … at the moment it’s still possible to pay incash but I’m sure this will change … the problem is people are more likely to getintodebt and runupacreditcardbillwhen this happens.
Examiner: How do companies encourage the consumer to spend their money? Peter: Well … a recent development in my country is something called ‘Black Friday’ where people are encouraged toshopuntilthey drop and buy the
latest must-have products … then there are things like loyalty cards to get the customer back in the store …
Examiner: What do you think shops need to do to create a positive shopping experience?
Tania: The main thing for me is not being pressurised to buy … I appreciate that shop assistants are probably oncommission but if I’m looking for clothes for
example I like to take my time … to try something on … and to ask for help if I need it …
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