Course catalogue summer term

120TKL4 Tourism Technique – MICE and SPA – Ing. Ondřej Kašťák 
Course objective: 
The graduate of this course should be able to handle the following issues: is to master the 
specifics and management of MICE tourism and SPA tourism. The course is focused on the 
management of event organizations, congress organization and meeting industry. The second 
block directs students to the issue of SPA services, management in SPA facilities, specifics 
of SPA tourism. 
Course content: 
Introductory lesson. Definition of MICE 
Characteristic and classification of MICE 
Classification of Congress services. Organization of Congress. Bid report 
Supplement services in MICE tourism 
MICE services Revenue implications 
MICE Global events. Trends in MICE tourism 
Spa services. Definition, terminology, history 
Specifics, forms, position of SPAs in tourism in the Czech Republic 
Spa in the context of tourism. Hospitality services 
Wellness services, medical tourism and wellness, health tourism 
Trends in the SPA tourism 

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CRT Czech Republic as a Tourism Destination – doc. Ing. Věra 
Seifertová, CSc. 
Course objective: 
The aim of the course is to give an overview of the Czech Republic as a tourism destination. 
The course will focus on the history but also on the current trends in tourism. 
Course content: 
1. Introduction. Content of the course. History and geography of the Czech Republic. 
2. Tourism regions of the Czech republic, relevant aspects of life in an area. 
3. History and present of tourism, various types of tourism destinations. 
4. Main natural heritage of the Czech Republic. Examples. 
5. Most important culture - historical heritage of the Czech Republic. Examples. 
6. Human history, worlds protected sights, UNESCO in the Czech Republic – part1 . 
7. Human history, worlds protected sights, UNESCO in the Czech Republic – part2 
8. Importance of spas, economy, medical, social. Tradition of spa destinations in the 
Czech Republic. 
9. Wellness and the way of using it in spas and hotels in Czech Republic.Examples. 
10. Spas in West and South Bohemia and Moravia. Examples. 
11. Spas in Central, Eastern and North Bohemia.Examples. 
12. MICE, specially events organized in the Czech Republic. Examples. 
13. Gastronomy. Culinary tourism. 
14. Medical Tourism in the Czech Republic. 

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