Significant moments in photographic advertising
Event
Reason or cause
1920s
Huge increase in number of
illustrated advertisements using
photographs.
Advertisers begin to realise that
1
.............. photographs are perfect for
advertising purposes.
1930s
Popularity of pictures showing
2
.................Colour in advertising
photography becomes more
widespread.
Advertisers respond to a serious
financial crisis.
3
.............. becomes
available.
1940s
Commercial photographers become
increasingly
4 ...............
More money is available for
advertising.
1960s
5
.............. are portrayed in a new
way in advertisements.
Changes in beliefs and attitudes.
Choose NO MORE THAN THREE WORDS from the passage for each answer.
Write your answers in boxes 6-9 on your answer sheet.
Edward Steichen
Turned to commercial photography after illustrating stories.
In 1923, began taking pictures for magazines and a 6 .................
Spent
7
.............. working with many different companies.
Persuaded art directors that they should be less 8 .............. in the way they used photo
graphs.
Developed a
9
.............. which made difficult or impossible things seem achievable.
Questions 10-13
Do the following statements agree with the information in the Reading passage?
In boxes 10-13 on your answer sheet,
TRUE
if the statement agrees with the information
FALSE
if the statement contradicts the information
NOT GIVEN if there is no information on this
10
Advertising psychologists in the early 20th century came up with the idea for a new
advertising strategy known as ‘atmosphere advertising.
11
John Hiller’s photographs were often used to illustrate advertisements.
12
Photographs by Irving Penn and Richard Avedon contained both similarities and dif
ferences.
13
Some modern advertisers believe that people pay more attention to an advertisement
if it contains deliberately provocative images.
Reading Passage 1
Questions 6-9
Complete the flow chart below.
|
