Feminist economic geographies
41
shift to a service-based economy and the associated feminisation of the nature of
work has been to relatively disadvantage young working class men who, leaving
school with little educational capital might, in earlier years, have expected to find
relatively secure and reasonably paid work in the manufacturing sector. In most
towns and cities these young men – the sort of ‘lads’ whose lives Paul Willis
(1977) so memorably captured in his book
Learning to Labour – now face uncer-
tain futures as unskilled applicants for service work. The typical embodied attrib-
utes of working class masculinity – cheek, aggression, insolence, a certain style of
physical presence – are no longer valued in a labour market where deference,
docility and politeness is part of the scripted performance demanded in the
service sector. Many of the bottom end jobs open to these men are regarded as
unacceptable by them, as an insult to their sense of masculinity, as women’s
work. Katherine Newman (1999) in her study of fast food workers in New York
showed young men found it difficult to be deferential, just as Philippe Bourgois
(1995) found in his study in a New York barrio and I did in Cambridge and
Sheffield (McDowell 2003). Young men disqualified themselves by their attitudes
and behaviours from many of the jobs available for unskilled applicants.
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