Self-serving bias KEY TERMS Self-serving bias “A tendency for individuals to attribute their own successes to personal strengths, such as talent, and their
failures to external circumstances, such as bad luck.”
Oxford Dictionary of English This cognitive bias will protect self-esteem – if people attribute
positive results to their individual characteristics, it can be
a much-needed confidence boost. By attributing failures to
outside conditions or forces, it protects that self-esteem and
absolves the individual of personal responsibility.
This can be counter-productive in an investigation. If the
internal investigation team are willing to blame external factors
for everything, they potentially bypass the opportunity to affect
improvement. The team may believe there is little they can do
to influence or change the situation as it is perceived to be ‘out
of their control’.
For an effective investigation to be carried out, it is important
for the investigation team to look at the organisation first, before considering any other external factors.
Attributing positive results to own personal effort and talent
NEBOSH HSE Introduction to Incident Investigation
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ELEMENT 1.4 ELEMENT 1.2 ELEMENT 1.5 ELEMENT 1.1 ELEMENT 1.3 ACTIVITY What behaviours might a witness display during an interview that could be self-serving bias?
NEBOSH HSE Introduction to Incident Investigation
54 1.4
ELEMENT 1.1 ELEMENT 1.4 ELEMENT 1.2 ELEMENT 1.3 ELEMENT 1.5 Fundamental attribution error