Ethics and Values in Physical Education

Cultural heritage

The Universal Declaration on Cultural Diversity adopted by UNESCO in 2001 is a legal instrument that recognizes cultural diversity as "common heritage of humanity" and considers its safeguarding to be a concrete and ethical imperative inseparable from respect for human dignity.

Beyond the Declaration of Principles adopted in 2003 at the Geneva Phase of the World Summit on the information Society (WSIS), the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions, adopted in October 2005, is also regarded as a legally binding instrument that recognizes

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  The distinctive nature of cultural goods, services and activities as vehicles of identity, values and meaning;
  
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  That while cultural goods, services and activities have important economic value, they are not mere commodities or consumer goods that can only be regarded as objects of trade.
  

It was adopted in response to “growing pressure exerted on countries to waive their right to enforce cultural policies and to put all aspects of the cultural sector on the table when negotiating international trade agreements”. To date, 116 member states as well as the European Union have ratified the Convention, except the US, Australia and Israel. It is instead a clear recognition of the specificity of cultural goods and services, as well as state sovereignty and public services in this area. Thought for world trade, this soft law instrument (strength in not binding) clearly became a crucial reference to the definition of the European policy choice. In 2009, the European Court of Justice favoured a broad view of culture — beyond cultural values through the protection of film or the objective of promoting linguistic diversity yet previously recognized. On top of it, under this Convention, the EU and China have committed to fostering more balanced cultural exchanges, strengthening international cooperation and solidarity with business and trade opportunities in cultural and creative industries. The most motivating factor behind Beijing's willingness to work in partnership at

business level might certainly be the access to creative talents and skills from foreign markets.

There is also the Convention for the Safeguarding of the Intangible Cultural Heritage ratified on June 20, 2007 by 78 states which said:

The intangible cultural heritage, transmitted from generation to generation is constantly recreated by communities and groups in response to their environment, their interaction with nature and their history, and gives them a sense of identity and continuity, thus promoting respect for cultural diversity and human creativity.

Cultural diversity was also promoted by the Montreal Declaration of 2007, and by the European Union. The idea of a global multicultural heritage covers several ideas, which are not exclusive (see multiculturalism). In addition to language, diversity can also include religious or traditional practice.

On a local scale, Agenda 21 for culture, the first document of world scope that establishes the foundations for a commitment by cities and local governments to cultural development, supports local authorities committed to cultural diversity.