the
intro
you are here
�
xxvii
“How can this be a serious book?”
“What’s with all the graphics?”
“Can I actually learn it this way?”
We know what you’re thinking.
Your brain craves novelty. It’s always searching, scanning,
waiting for
something unusual. It was built that way, and it helps you stay alive.
Today, you’re less likely to be a tiger snack. But your brain’s still looking.
You just never know.
So what does your brain do with all the routine, ordinary, normal things
you encounter? Everything it
can to stop them from interfering with the
brain’s
real job—recording things that
matter.
It doesn’t bother saving the
boring things; they never make it past the “this is obviously not important”
filter.
How does your brain
know what’s important? Suppose you’re out for a day
hike and a tiger jumps in front of you—what happens inside your head
and body?
Neurons fire. Emotions crank up.
Chemicals surge.
And that’s how your brain knows…
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