52 Human Resource Management
Examples of general HR strategies
A local authority
As expressed by the chief executive of this borough council, their HR strategy is about:
having a very strong focus on the overall effectiveness of the organization, its direction
and how it’s performing; there is commitment to, and belief in, and respect for indi-
viduals, and I think that these are very important factors.
A public utility
The only HR strategy you really need is the tangible expression of values and the imple-
mentation of values… unless you get the human resource values right you can forget all
the rest. (Managing Director)
A manufacturing company
The HR strategy is to stimulate changes on a broad front aimed ultimately at achieving
competitive advantage through the efforts of our people. In an industry of fast followers,
those who learn quickest will be the winners. (HR Director)
A retail stores group
The biggest challenge will be to maintain (our) competitive advantage and to do that
we need to maintain and continue to attract very high calibre people. The key differen-
tiator on anything any company does is fundamentally the people, and I think that
people tend to forget that they are the most important asset. Money is easy to get hold
of, good people are not. All we do in terms of training and manpower planning is
directly linked to business improvement. (Managing Director)
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