3. Why are people ready to pay more for certain brands? People are ready to spend more on famous brands because they know these renowned
companies produce high-quality items
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In addition, brands stand for social status
．
If you own an
LV bag, or a BMW vehicle, it means that you are successful and wealthy. In my country, the fact
that you have money will earn you respect from others
．
Brands are cool, and even people who
don't earn an amazing salary will most likely spend more to buy a brand in order to look good. In
China, we talk about "keeping face", that is to say to have dignity: if you own an expensive phone,
it means you can afford it; it means you are worth it, even if you spent all your money on it.
4. Do you agree that advertising can be dangerous? Not really. If people are smart, I mean sensible, they will not be completely gullible naive),
and they won't believe everything advertisers actually say. Having Nike shoes will not make you
play basketball like Kobe Bryant, and wearing a Hugo Boss shirt will not attract every girl around.
People who are really influenced by advertisements and TV commercials are simply too
superficial. They probably lack confidence too.
5. What controls do you think there should be on advertisers and advertisements? I think that advertisers shouldn't lie in order to sell more. They should be honest. More
important, when it comes to food and medicine, companies should make sure they sell healthy
products, and celebrities should also make sure they know what they are advertising for. I am sure
you heard of the milk scandal that killed a few infants in my country 3 years ago
．
It was really
shocking and outrageous to have such products on the market.
6. What do you think of "made in China” products? I think that "made in China" products are much better than they used to be. Many companies
have caught up on research and development (R&D), and I would say that nowadays "made in
China" products are more reliable than in the past. (Give examples.
）
