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C. 
Executive stress is not confined to big organisations. Vanessa Stoykov has
 
been running her own 
advertising and public relations business for seven
 
years, specialising in work for financial and professional 
services firms.
 
Evolution Media has grown so fast that it debuted on the BRW Fast 100 list
 
of fastest-
growing small enterprises last year—just after Stoykov had her first
 
child. Stoykov thrives on the mental 
stimulation of running her own business.
 
“Like everyone, I have the occasional day when I think my head’s 
going to blow
 
off,” she says. Because of the growth phase the business is in, Stoykov has to
 
concentrate on 
short-term stress relief—weekends in the mountains, the
 
occasional “mental health” day—rather than 
delegating more work. She says:
 
“We’re hiring more people, but you need to train them, teach them about 
the
 
culture and the clients, so it’s actually more work rather than less.”
 
 
D. 
Identify the causes: Jan Eisner, Melbourne psychologist who specialises in
 
executive coaching, 
says thriving on a demanding workload is typical of senior
 
executives and other high-potential business 
adrenalin periods followed by
 
quieter patches, while others thrive under sustained pressure. “We could take
 
urine and blood hormonal measures and pass a judgement of whether someone’s physiologically stressed or 
not,” she says. “But that’s not going to give us an indicator of what their experience of stress is, and what the 
emotional and cognitive impacts of stress are going to be.” 
E. 
Eisner’s practice is informed by a movement known as positive psychology, a
 
school of thought 
that argues “positive” experiences feeling engaged, challenged, and that one is making a contribution to 
something meaningful do not balance out negative ones such as stress; instead, they help people increase 
their resilience over time. Good stress, or positive experiences of being challenged and rewarded, is thus 
cumulative in the same way as bad stress. Eisner says many of the senior business people she coaches are 

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