Ielts reading question-type based tests true false not given matching headings

C
. It can help employees set higher goals. 
D. 
It can provide employees with repetitive tasks. 
Q5. According to paragraph six, which of following is true about “drive to defend”? 
A. 
Organizational resource is the most difficult to allocate. 
B. 
It is as difficult to implement as the drive to comprehend. 
C. 
Employees think it is very important to voice their own opinions. 
D. 
Employees think it is very important to connect with a merged corporation. 
 
 
 
 
 
 
 
 
 
 

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Welcome to Mr Aslanov’s Lessons 
QUESTION-TYPE BASED TESTS 
FunEnglishwithme [phone] 
TEST 9 – Texting the Television 
 
A. 
Once upon a time, if a television show with any self-respect wanted to target a young audience, it 
needed to have an e-mail address. However, in Europe’s TV shows, such addresses are gradually substituted 
by telephone numbers so that audiences can text the show from their mobile phones. Therefore, it comes as 
no shock that according to Gartner’s research, texting has recently surpassed Internet usage across Europe. 
Besides, among the many uses of text messaging, one of the fastest-growing uses is to interact with 
television. The statistics provided by Gartner can display that 20% of French teenagers, 11% in Britain and 
9% in Germany have responded to TV programmes by sending a text message. 
 
B. 
This phenomenon can be largely attributed to the rapid growth of reality TV shows such as ‘Big 
Brother’, where viewers get to decide the result through voting. The majority of reality shows are now open 
to text-message voting, and in some shows like the latest series of Norway’s ‘Big Brother’, most votes are 
collected in this manner. But TV-texting isn’t just about voting. News shows encourage viewers to, 
comment by texting messages; game shows enable the audience to be part of the competition; music shows 
answer requests by taking text messages; and broadcasters set up on-screen chatrooms. TV audiences tend to 
sit on the sofa with their mobile phones right by their sides, and ‘it’s a supernatural way to interact.’ says 
Adam Daum of Gartner. 
C. 
Mobile service providers charge appreciable rates for messages to certain numbers, which is why 
TV-texting can bring in a lot of cash. Take the latest British series of ‘Big Brother’ as an example. It brought 
about 5.4m textmessage votes and £1.35m ($2,1m) of profit. In Germany, MTV’s ‘Videoclash’ encourages 
the audience to vote for one of two rival videos, and induces up to 40,000 texts per hour, and each one of 
those texts costs €0.30 ($0.29), according to a consultancy based in Amsterdam. The Belgian quiz show ‘1 
Against 100’ had an eight-round texting match on the side, which brought in 110,000 participants in one 
month, and each of them paid €0.50 for each question. In Spain, a cryptic-crossword clue invites the 
audience to send their answers through text at the expense of €1, so that they can be enrolled in the poll to 
win a €300 prize. Normally, 6,000 viewers would participate within one day. At the moment, TV-related 
text messaging takes up a considerable proportion of mobile service providers’ data revenues. In July, 
Mm02 (a British operator) reported an unexpectedly satisfactory result, which could be attributed to the 
massive text waves created by ‘Big Brother’. Providers usually own 40%-50% of the profits from each text, 
and the rest is divided among the broadcaster, the programme producer and the company which supplies the 
messageprocessing technology. So far, revenues generated from text messages have been an indispensable 
part of the business model for various shows. Obviously, there has been grumbling that the providers take 
too much of the share. Endemol, the Netherlands-based production firm that is responsible for many reality 
TV, shows including ‘Big Brother’, has begun constructing its own database for mobile-phone users. It plans 
to set up a direct billing system with the users and bypass the providers.