187 Networking: The New Conversation
perhaps); offer a compliment or a positive comment (‘What an
interesting design’; ‘Ah, I see you’re based in London’). Put the
card away respectfully, perhaps only after you have parted.
It’s a good idea to make notes on business cards: where you
met, who introduced you, interesting information, agreed
follow-up actions. However, you should never write on a
business card in the other person’s presence. (Unless they give
you permission to do so, of course.)
The international etiquette of
business cards
People are increasingly aware that business cards are
handled differently in different cultures. One website offers
the following advice.
Middle East
Always present your card with your right hand, never your
left.
China
Have one side of your business card translated into Chinese
and in gold-coloured lettering, as that is considered
auspicious. If your company has been established for a very
long time, it’s useful to state the year it was formed on the
card. When offering the card, you should do so with both
hands.
Japan
To give and receive business cards in Japan is quite
ceremonial. Status is important in Japan so make sure your
( c) 2011 Kogan Page L imited, All Rights Reserved.
188 Improve your Communication Skills
Following up and building your
network
Don’t waste the opportunities you have worked so hard for. Once
you have made contact with people, think about how you can
make use of that contact. Review your cards and notes at the end
of the event. Record in your diary any obvious or immediate
plans for follow-up. Don’t let the cards gather dust in your case!
Recording contacts
Find a way of organising your network contacts that you find
comfortable. Whether on card or electronic, your system must
title is prominent on the card. And, whilst it’s perfectly
acceptable to give your card with one hand, make sure you
accept one with both hands. Keep it on the table in front of
you. If you are meeting several people at once who have all
given you their cards, keep all the cards on the table in
front of you until the meeting has concluded. Place them in
front of you in the order in which people are seated, to help
you remember their names.
India
Business in India places a great emphasis on academic
achievement. Your business cards should state any
university qualifications you have, or any other kind of
honour. As in the Middle East, always use your right hand
when offering a business card.
(http://www.worketiquette.co.uk/business-card-etiquette-
in-various-countries.html)
( c) 2011 Kogan Page L imited, All Rights Reserved.
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