International Marketing 118. 330 Slides


Market Intelligence Gathering: Sources of Information



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Presentation Self Study -4

Market Intelligence Gathering: Sources of Information

  • Secondary Sources (cont.)
    • Service Organizations
      • Major Banks
      • Investment Companies
      • Public Accounting Firms
      • Transportation Companies
      • Advertising and Consulting Firms

Market Intelligence Gathering: Sources of Information

  • Secondary Sources (cont.)
    • Others
      • Economist Intelligence Unit
      • Business International
      • Specialized Newsletters
      • Internet
      • Industrial Directories
      • Universities

Market Intelligence Gathering: Sources of Information

  • Provincial/State Governments
    • Manitoba Industry, Trade, and Tourism
    • Economic Development Agencies
    • Various Sectoral Offices
      • Aerospace
      • Agriculture
      • Health Care
      • etc.

Market Intelligence Gathering: Sources of Information

  • International Organizations
    • IBRD (World Bank)
    • WTO (World Trade Organization)
    • WHO (World Health Organization)
    • FAO (Food and Agriculture Organization)
    • ILO (International Labour Organization)
    • OECD (Organization for Economic Coop. & Dev.)
    • Trade Groups (LAFTA, EFTA, etc.)

Market Information Gathering: Sources of Information

  • Trade Associations
    • Chambers of Commerce
    • IATA (International Air Transport Association)
    • OPEC (Organization of Petroleum Exporting Countries)
    • Canadian Manufacturers Association
    • Foreign Trade Tribunals

Market Information Gathering: Sources of Information

  • Organization’s Own Experience
    • Foreign National Employees
    • Experienced Executives
    • Subsidiaries

Developing Markets and Market Behaviour


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