The Trading Blocs
European American Asian EU
EEA
EFTA
NED
Former
USSR
Lome
NAFTA
EEI
Canada-US
FTA
Mexico
MERCOSUR
ANCOM
CARICOM
CACM
ASEAN
AFTA
CBI
AUS, NZ, JAP
SK, US, CD
HK, JAP, SK
TH
Other Pacific
Nations
(Africa)
Multinational Market Groups
Marketing Implications
Marketing Strategy
Tactical Issues
Explicit Barriers and Potentials
Marketing Mix Implications at Operative Level
Global Marketing Management: Planning and Organization
Global Marketing Restated:
product life cycle design segmentation
competition production consumers
product price promotion
distribution
Benefits and Costs of Global Marketing
transfer of experience--benefit
control and coordination--benefit
uniformity--benefit
unresponsiveness to consumers--cost
inflexibility--cost
tendency toward marketing relativism--cost
control and coordination--cost
Global Marketing Management: Planning and Organization