Introduction to information systems T. Cornford, M. Shaikh is1 060 2013

1.12 The internet
The assessed coursework does not require you to make any particular 
use of the internet. It is almost impossible, however, to have any 
understanding of what computers and networks do (or will do in the 
future) for governments, people and businesses, without some experience 
of the internet. This would usually mean some experience of using the 
world wide web 
−
searching for and locating information resources of 
various types 
−
as well as experience of using electronic mail (email) and 
other methods of communication, such as Facebook, Twitter, chat rooms 
or net meetings. As introductory exercises, the activities below offer a 
few suggestions of things to do using the internet – these will help you 
generally to develop your appreciation of such technology.
Activities
1. Visit the website of an online bookstore and find out how easy (or not) it is to buy 
books recommended for this University of London course. How do the online prices 
compare with those in your local bookshops? Are the comments or reviews left by 
other buyers useful or interesting to you?
2. Visit the main public website of your country’s government and discover a recent 
policy statement or proposal for topics such as:
computers in schools
computers in healthcare 
the promotion of e-commerce. 
In the UK, you should start a search at www.direct.gov.uk/
3. Try to use email to do something useful 
beyond 
your own circle of friends, teaching 
institution or workplace. For example, can you use email to communicate with your 
bank, a government office, the local library or the University of London? What are 
the advantages and disadvantages of this form of communication for you? What 
would you imagine are the advantages and disadvantages of email for large business 
organisations that deal with thousands of customers?
4. Look at the websites of three airlines that operate from your country. Evaluate from 
the perspective of a customer the quality of these sites by using them to gather 
information and prices for a trip to, say, London. Which is the best and the worst in 
terms of usability? What other criteria (perhaps three or four more) might you use for 
your evaluation? Is there a clear winner?
5. In a similar way, identify four key characteristics of successful sales-oriented websites 
based on your web-browsing experience. Justify each characteristic and give related 
examples of good and bad practice that you have seen on the web.
6. Subscribe (for a week or so) to the Twitter feed of a government department, a 
transport company and an online retailer. How are these organisations using this 
medium to communicate? Who is it aimed at (for example, who is the intended 
audience)? Can you imagine new or alternative audiences that might be interested in 
some material delivered in this way?
7. Prepare a brief report describing the differences between three well-known general 
purpose internet search engines, for example Yahoo, Bing, Google or Ask Jeeves. In 
your country there may be other popular search sites. Can you suggest situations in 
which you would recommend each one of these search engines?

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IS1060 Introduction to information systems
16
Since this publication will remain in print for some time, and as the 
internet is constantly evolving and updating, it is not helpful to list a large 
number of websites in this guide. However, a few sites are worth noting:
www.pearsonhighered.com/laudon 
The site associated with the main textbook for this subject.
http://foldoc.org 
The free online dictionary of computing 
−
a useful source of brief 
definitions and descriptions. The master version originates at Imperial 
College London, but mirror copies are available at sites around the world.
www.isworld.org/isworld.html 
A website shared by the academic information systems community.
www.datamation.com/ 
The site of the American magazine, 
Datamation
. A good source of material 
on contemporary information systems topics. 
www.informationweek.co.uk/ 
The site of the UK weekly publication 
Information Week
. A good source of 
news about ICT and information systems.
www.computerweekly.com/ and www.computing.co.uk 
The sites of the two most prominent UK weekly computing trade papers.
http://en.wikipedia.org/wiki/Main_Page 
Wikipedia is the largest web-based encyclopaedia and is available in a 
number of languages. It is often a useful resource to check up on a concept 
or to get a second opinion about something. It is not, however, a substitute 
for a good textbook. 
Unless otherwise stated, all websites in this subject guide were accessed in 
March 2013. We cannot guarantee that they will stay current and you may 
need to perform an internet search to find the relevant pages.