Journal of marketing, business and management (jmbm)
Results of the study of the demand for domestic tourism
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- Conclusion and discussion.
Results of the study of the demand for domestic tourism
Unfortunately, women were passive in the survey, and the majority of respondents (79%) were men. It is clear that married people with higher education, earning more than $ 500, were more active in the survey. When asked whether the price of tour packages was acceptable, the majority of participants (82%) answered in the negative. This was due to the relatively high cost of tour packages provided by local tour operators and agents.[26] When people asked if people would like to travel if the prices matched their income, many answered in the affirmative. Thus, as expected, the results of our survey showed that the low demand for local tour packages is due to the low income of the population. Interestingly, many participants noted that they choose ecological (29%) and cultural heritage (30%) tour packages. The above facts mean that the well-being of the population is the most influential factor in deciding to travel within the country. Special attention should also be paid to the development of ecotourism sites, parks and other entertainment venues. Conclusion and discussion. This study provides a broad understanding of the attitude and satisfaction of the population with the development of tourism in Samarkand, Bukhara and Khorezm regions. The main contribution of this study is the study of local satisfaction, employment of women through the development of domestic tourism. In addition, it reflects the profile of the impact of various external factors and internal factors on the types of tourism perceptions (economic, socio-cultural and environmental), which contributes to current knowledge and understanding of the population's attitude to tourism development. The results of the study show that there is a need to pay more attention to the concepts of the local population, to involve women in the industry and to involve the population in tourism planning. Future research should explore supporting sustainable tourism development and community participation in decision-making. Based on the results obtained, we concluded that the analysis of domestic tourism has a significant impact on the employment of women in services. In other words, the more people travel and invest in tourism, the more women are employed. Therefore, we propose to take the following measures to develop tourism in Uzbekistan: Specific tourism in Samarkand, Bukhara and Khorezm build infrastructure. Cruel fight against corruption. Spend more budget funds on tourism infrastructure and attract more foreign direct investment. Encourage local people to travel around the country: exhibitions, shows, concerts, etc. Develop a long-term strategy to change the five common patriarchal stereotypes. 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