Koreascholar

2. Literature Review
2.1. Tourist Loyalty
Tourist loyalty is a deep commitment to buy back 
consistently or re-subscribe to products or services in the 
future, thereby causing repeated purchases of the same brand 
(Andreas & Tunjungsari, 2019). Satisfied tourists tend to 
revisit, re-buy and talk about their positive experience with 
a particular tourism area when satisfied with their services, 
which ultimately leads to higher revisit intention, generates 
revenue from the country, automatically provides free 
promotion to the tourism destination and is a key element of 
the business strategies of many companies (Khuong & Ha, 
2014; Gnanapala, 2015; Chiu, Zeng, & Cheng, 2016). One 
of the methods used to form loyalty is by providing good 
quality service to meet customers’ needs and the provision of 
fast and accurate information on hospitality when carrying 
out services (Sulistyowati, 2015). The indicators of tourist 
loyalty in this study are their intention to revisit or return 
to Indonesia, try more tourist products and services in the 
future, say positive things, and recommending Indonesia to 
friends and families.
2.2. Tourist Satisfaction
Tourist satisfaction is of the utmost importance to the 
tourism industry, which depends on their ability to revisit 
purchases and analyze their positive experiences. This is the 
last key to higher revisit levels, increase in country revenue 
and enhanced business strategies of many companies 
(Khuong and Ha, 2014; Gnanapala, 2015; Chiu et al., 2016; 
Ying et al., 2016). In order to provide convenience and 
meet tourists’ needs during visits, good service quality and 
product availability need to be provided to suit their various 
needs. Kotler and Keller (2014) stated that facilities are all 
items intentionally delivered by service providers to be used 
and appreciated by customers aimed to achieve the highest 
satisfaction level. The factors influencing tourist satisfaction 
are basic amenities, cultural attractions, tourist substructures, 
transportation, and economy (Coban, 2012; Idris et al., 
2016). In conclusion, tourism service quality and product 
availability are variables used to measure tourist satisfaction 
(Vu, Tran, Nguyen, & Nguyen, 2020).