Koreascholar

2.4. Tourism Product Availability
According to Pitana and Diarta (2009), tourism product 
availability is the tourists’ belief on the possible products 
or services to be bought. The more information and 
tourist products available, the more interest for tourists to 
visit (Rahmiati, Othman, Ismail, Bakri, & Amin, 2020b). 
Tourism sector growth can be achieved by optimizing tourist 
destinations’ marketing strategy, which includes service 
quality and availability of important products in the market 
(Sumantri, 2020). Arief Yahya stated that the secret to tourist 
destinations’ successful creation is 3A’s tourism attributes, 
namely attractions, accessibility, and amenities. According 
to Sunaryo (2013), the tourism growth system includes 
ancillary services, attractions, accessibility, and amenities. 
These attributes are explained in the following sub-sections.
a.
Attractions, which include natural, cultural, or 
artificial areas such as events, are sometimes 
referred to as special interests. These areas’ intrinsic 
characteristics, comprising of natural, historical, and 
cultural resources, attract tourists, and make it their 
first travel destination (Liang, 2008). 
b.
Accessibility is associated with the means of 
transportation, which includes routes, terminal 
facilities, airports, ports, etc. According to Soekadijo 
(2003), accessibility consists of access to information 
where facilities need to be easily found and achieved 
to have access to road conditions that can be traversed 
with attractions.
c. Amenity includes supporting tourism facility that 
needs to be developed, consisting of accommodation, 
restaurants, tourist information centers, souvenir 
shops, health centers, banking service centers, 
communication facilities, security posts, travel 
agencies, and availability of clean water, electricity, 
etc. Setyanto and Pangestuti (2019) stated that amenity 
is related to accommodation facilities’ availability for 
overnight stays, including restaurants or food stalls for 
eating and drinking.
d. Ancillary services comprises of the availability of 
supporting facilities used by tourists such as banks, 
telecommunications, postal services, hospitals, etc. 
Sugiama (2011) reported that ancillary or supporting 
facilities include the existence of various organizations 
that facilitate and encourage the development and 
marketing of a tourist destination.
According to Zaenuri (2012), the availability of 
tourism products when supported by facilities and quality 
increases tourist interest and loyalty. Efforts in making 
quality standards for a product or service are adjusted to 
satisfy tourists (Aprilia & Pangestuti, 2017). The indicators 
of tourist product availability in this study are varied and 
detailed, with a wide selection of transportation, travel agent, 
accommodation, and restaurant.