Koreascholar

5. Conclusion
Based on findings, tourism service quality does not 
influence tourist loyalty, it means tourism service quality 
is not a significant factor that influences tourist loyalty. 
The result in line with findings from Priyanto et al. (2017). 
However, tourism service quality has a significant indirect 
effect on tourist satisfaction and loyalty. Approachable 
and competent personnel, free visa policy, and detailed 
information online and offline are factors that influence 
tourist loyalty. It makes tourists to definitely return to 
Indonesia when they feel satisfy. Thus, all parties in 
Indonesia tourism are necessary to maintain the good service 
quality. This result is similar to findings from Rahmiati et al., 
Table 2: Results of the structural equation modelling for structural model
Path coefficient
β
Standard 
error
t
Hypothesis
Tourist Satisfaction ← Tourism Service Quality
0.415
0.066
6.922
Tourist Satisfaction ← Tourist Product Availability 
0.338
0.062
5.765
Tourist Loyalty ← Tourist Service Quality
0.052
0.51
0.750
Tourist Loyalty ← Tourism Product Availability
0.232
0.047
3.814
Tourist Loyalty ← Tourist Satisfaction
0.415
0.049
6.573
Indirect effect
β
p
Tourist Loyalty ← Tourist Satisfaction ← Tourism Service Quality 
0.168
0.000
Tourist Loyalty ← Tourist Satisfaction ← Tourism Product 
Availability 
0.137
0.000

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Filda RAHMIATI, Norfaridatul Akmaliah OTHMAN, Mohammed Hariri BAKRI, Yunita ISMAIL, Grace AMIN /
Journal of Asian Finance, Economics and Business Vol 7 No 12 (2020) 959–968
966
Tourist satisfaction has a significant influence toward 
tourist loyalty; based on theory, tourist satisfaction directly 
and positively affects tourist loyalty, it affects tourism service 
quality and tourism product availability indicators. This 
research showed that tourist satisfaction has a direct positive 
effect on tourist loyalty. The higher the satisfaction of tourist, 
the greater the intention to revisit Indonesia and recommend 
this destination to their friends and family. This study’s 
findings strengthen past studies stating that satisfied tourists 
tend to revisit, re-buy and talk about their positive experience, 
which leads to higher revisit intention and enhancing loyalty 
(Khuong & Ha, 2014; Gnanapala, 2015; Chiu et al., 2016). 
Implications from this study are that actions are needed to 
improve the service quality of tourism in Indonesia to generate 
tourism satisfaction and loyalty. The service quality of 
tourism products should focusing on the personnel’s behavior 
in serving tourists as well as transportation service quality 
(Ismail et al., 2017). Moreover, tourism product availability 
should be highly emphasized given tourists’ interest in quality 
products or services, which is the basis for their satisfaction.