knowledge society media n. a society in which innovation in, and the circulation of knowledge is the predominant source of economic growth. mmo
labeling process media n. is a sociological theory that explains how the behaviour and self-identity of individuals or minorities may be informed and defined according to the terms used to describe and categorise them. Theories of the labeling process maintain that deviant behaviour is not inherent in an act or individual but can be explained as the propensity of the majority to negatively label minorities or those perceived as not conforming to socially and culturally normative behaviour. The origins of labeling theory are attributed to Émile Durkheim (1858 - 1917), who analysed crime as an act that affronts society, rather than as a violation of a penal code, and therefore argued that deviant labeling fulfills society’s need to control behaviour. The work of sociologists such as Howard Saul Becker (b.1928) in the 1960s was highly influential in developing theories of the labeling process. SJ
