dominant ideology media n. the common-sense values, beliefs and mores of the ruling group in society which become the key defining elements in the common stock of everyday knowledge held by most social groups irrespective of whether these ideas serve the interests of the majority or not. mmo
domination media n. the capacity of one group to exert control over others in such a way that compliance is achieved not so much by force as by voluntary compliance or assent. The power relationship of dominance and subordination is thus a structured relationship that remains ‘in place’ and active over a set of contingent and varying circumstances. mmo
dumbing downmedia n. the attempt to make artistic or cultural material accessible and appealing for a mass audience either by simplifying it or by introducing elements intended to enhance its popularity. The term is pejorative and is based on the assumption that the original material has been changed in ways that undermine its authentic qualities as information, art or cultural product. Both infotainment and tabloidization, for instance, may be seen as instances of dumbing down. mmo
