Shannon and Weaver’s model of communication media n. uses a mathematical formula to measure the flow of information in a message or signal between a source and a receiver. The model acknowledges the possibility interference (or ‘noise’) in the channel of communication and measures the value of bits of information in terms of their relative predictability and unpredictability. Predictable bits of information may be redundant but necessary because of accompanying noise in the channel. mmo
signification media n. the act or process of signifying by means of signs or other symbol systems. mmo
