Lesson 19. Online transactions Match each word to a suitable definition

Task 3. Find the second line of the sentence

1. 
   Online transactions or e-commerce is becoming a greater aspect of the economic landscape, F
   
2. 
   But unlike the dot-com bubble of a decade ago, this trend is not predicated on a new economic model per se, +C
   
3. 
   There are simply new avenues and approaches H
   
4. 
   People still want things. Consumers want to buy things, D
   
5. 
   In e-commerce, all of these roles come together at the user interface A
   
6. 
   And, since the primary channel of communication at this interface is visual, B
   
7. 
   Eye tracking is a tool that is useful and unique in the insights E
   
8. 
   And, ultimately, eye tracking is gaining greater acceptance and demonstrating greater practical value as practitioners G
   

1. 
   of websites and mobile device applications
   
2. 
   it is capable of revealing about the processes of buying and selling online.
   
3. 
   +2 , but rather on the same basic driving forces that have been around since antiquity.
   
4. 
   , both in absolute terms and on a percentage basis. But unlike the dot-com bubble of a decade ago, this trend is not predicated on a new economic model per se, but rather on the same basic driving forces that have been around since antiquity.
   
5. 
   behavior at the interface could be a powerful tool in understanding and optimizing the user experience.
   
6. 
   to buying and selling being introduced at a breathtaking pace. People still want things.
   
7. 
   and sellers want to satisfy this need.
   
8. 
   become more adept at utilizing eye tracking technology and methods.
   

4. Read the text and do True/False exercise.
Online transaction is a payment method in which the transfer of fund or money happens online over electronic fund transfer. Online transaction process (OLTP) is secure and password protected (e.g. the buyer’s ‘Account’ and his ‘Shopping Cart’ is password protected). Online transactions occur when a process of buying and selling takes place through the internet. When a consumer purchases a product or a service online, he/she pays for it through online transaction. There are three stages of Online Transactions:

• 
  Pre-purchase: In this stage, the product or service is advertised online with some details for the customers.
  
• 
  Purchase: When a customer likes a particular product or service, he/she buys it and makes the payment online
  
• 
  Delivery Stage: This is the final stage where the goods bought are delivered to the consumer.
  

The following are the steps involved in Online Transaction: registration, placing an order and payment.
Online transactions take many forms. In business-to-business (B2B) transactions, businesses conduct transactions with one another. For example, if Microsoft Corp. Purchases office supplies from Office Depot online, both firms are engaged in a B2B transaction. Business-to-consumer transactions (B2C) take place when businesses and consumers conduct business online, such as when individuals buy tickets from Ticketmaster.com. Consumer-to-consumer transactions (C2C) are online interactions between two individuals, like those conducted on online auction site eBay. Although these three types of transactions are the most common, other forms do exist. For example, when individuals submit their taxes electronically, they are completing an online transaction.
Not all online transactions involve payment, but the majority do. In a B2C transaction, the most common method of payment is by credit card, which involves a series of smaller transactions. Similar to traditional credit card payments, online credit-card payments make use of a merchant bank that processes and complete transactions. After an online purchase order is submitted, sellers use real-time online processing software to transmit the customer's credit-card information to its merchant bank. Upon receipt of the information, the merchant bank sends a request for approval to an acquiring processor, which transmits the request to the bank that issued the credit card to the customer. The card-issuing bank then transmits an approval or denial code that makes its way back to the seller who initiated the process.