Awareness 1 Venus has a beautiful name and is the second planet from the Sun
Interest 2 Saturn is a gas giant, composed mostly of hydrogen and helium
Decision 3 Jupiter is a gas giant and the biggest planet in the Solar System
Purchase 4
MARKETING MIX MK PLAN
Mercury Mercury is the smallest planet of them all
1 Mars Despite being red, Mars is a cold place
3 Jupiter Jupiter is the biggest planet of them all
2 Neptune Neptune is the farthest planet from the Sun
4
MARKETING MIX MK PLAN
Week
1
2
3
4
5
6
7
8
Business insights
Mission and vision
Identify key goals
Create strategy map
Balanced scorecard
Required initiatives
First report
MARKETING MIX MK PLAN
DAY 1 Mercury is the closest planet to the Sun
DAY 2 Jupiter is the biggest planet in the Solar System
DAY 4 Pluto is now classified as a dwarf planet
DAY 3 Neptune is the farthest planet from the Sun
MARKETING MIX MK PLAN
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
List item 1
List item 2
List item 3
Milestone 1 January 5
List item 1
List item 2
List item 3
Milestone 2 May 11
List item 1
List item 2
List item 3
Milestone 3 December 2
MARKETING MIX MK PLAN
Jupiter is a gas giant
Mercury is a small planet
Venus has a beautiful name
Earth harbors life
Despite being red, Mars is cold
Where we are
Pluto is a dwarf planet
Ceres is in the asteroid belt
Neptune is far from the Sun
The Moon is Earth’s satellite
Phobos is one of Mars’s moons
Where we want to be
MARKETING MIX MK PLAN
650,430 New Instagram followers
8m 42s Average reading time on our posts
5 languages We publish in different languages
MARKETING MIX MK PLAN
Marketing plan budget
Mercury
Mars
Jupiter
Neptune
$423,155
$674,124
$784,458
$231,452
Mercury is the smallest planet of them all
Despite being red, Mars is a cold planet
Jupiter is the biggest planet of them all
Neptune is the farthest planet from the Sun
MARKETING MIX MK PLAN
Jupiter the biggest planet of them all
Mercury is the closest planet to the Sun
Key action 1
Pluto is considered a dwarf planet
Earth is the third planet from the Sun
Key action 3
Neptune is very far from the Sun
Despite being red, Mars is a cold place
Key action 2
MARKETING MIX MK PLAN
S Strengths Jupiter is a gas giant and the biggest planet of them all
W Weaknesses Mercury is the closest planet to the Sun and the smallest of them all
O Opportunities Venus has a beautiful name, but also very high temperatures
T Threats Earth is the third planet from the Sun and the one that harbors life
MARKETING MIX MK PLAN
Mercury is quite a small planet
Venus is the second planet from the Sun
KEY ACTION 1 Jupiter is the biggest planet of them all
Despite being red, Mars is cold
Earth is the planet that harbors life
KEY ACTION 2 Saturn is a gas giant and has several rings
MARKETING MIX MK PLAN
Jupiter
Jupiter is the biggest planet of them all
Mercury is the smallest planet of them all
75% 1 Pluto
Pluto is considered a dwarf planet
Earth is the third planet from the Sun
40% 2
MARKETING MIX MK PLAN
Bio Make a short description of what a typical customer would be. Be precise!
Helena James 28 years old / Publicist
“This is a quote, words full of wisdom that can make the reader get inspired” Personality
Explorer, adventurous. Likes the outdoors and camping
Engaged on social media, speaks for themselves
Not easily influenced by ads or social media
Pain points Knowing your buyer persona’s pain point will help you create messages that are tailored to their needs
1 2 3 Motivations Creativity
Ecology
Music
MARKETING MIX MK PLAN
$100M $20M $5M Venus Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot
3 Mercury Mercury is the closest planet to the Sun and the smallest one in the Solar System
2 Earth Earth is the third planet from the Sun and the only one that harbors life in the Solar System
4
MARKETING MIX MK PLAN
Traditional Awareness
Short-term
Tactical
Experiential Brand image
Long-term
Sustainable
Vs.
Marketing
MARKETING MIX MK PLAN
Affiliate marketing model Market Mercury is the smallest planet in the Solar System
Product Jupiter is the biggest planet in the entire Solar System
Service Earth is the third planet from the Sun and harbors life
MARKETING MIX MK PLAN
Commission structure
Referral’s order size
Your commission (30%)
1
$19.5
5
$97.5
10
$195
50
$975
100
$1950
MARKETING MIX MK PLAN
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
10% Q1 Mercury is the smallest planet of them all
Q2 Despite being red, Mars is a cold place
40% Q3 Jupiter is the biggest planet of them all
20% Q4 Neptune is the farthest planet from the Sun
30%
MARKETING MIX MK PLAN
Actions
Mon
Tue
Wed
Thu
Fri
Week 1
Venus has a beautiful name
Week 2
Mars is a very cold planet
Week 3
Earth is a planet that has life
Jupiter is a huge gas giant
Week 4
Saturn has several rings
MARKETING MIX MK PLAN
Jupiter is very big
Goal 01 Mars is a red planet
Goal 02 Saturn has rings
Goal 03 Mercury is the closest planet to the Sun and the smallest one of all the planets in the Solar System. This planet's name has nothing to do with the liquid metal
Priorities Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot, even hotter than Mercury, and its atmosphere is extremely poisonous
Notes