particularly applicable to the way in which renewable natural resources, such as
fisheries, are exploited when many individuals are drawing from a common
resource. For example, if Atlantic swordfish are harvested wisely, such as by
limiting the number of fish caught each season, then the swordfish population
will remain stable or even grow, providing a living for fishermen indefinitely.
But no one “owns” the world’s swordfish stocks, making it difficult to police
who catches what. As a result, independent fishing boats start to act a lot like our
prisoners under interrogation. They can either limit their catch in the name of
conservation, or they can take as many fish as possible. What happens?
Exactly what the prisoner’s dilemma predicts: The fishermen do not trust each
other well enough to coordinate an outcome that would make them all better off.
Rhode Island fisherman John Sorlien told the New York Times in a story on
dwindling fish stocks, “Right now, my only incentive is to go out and kill as
many fish as I can. I have no incentive to conserve the fishery, because any fish I
leave is just going to be picked up by the next guy.”
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So the world’s stocks of
tuna, cod, swordfish, and lobster are fished away. Meanwhile, politicians often
make the situation worse by bailing out struggling fishermen with assorted
subsidies. This merely keeps boats in the water when some fishermen might
otherwise quit.
Sometimes individuals need to be saved from themselves. One nice example
of this is the lobstering community of Port Lincoln on Australia’s southern coast.
In the 1960s, the community set a limit on the number of traps that could be set
and then sold licenses for those traps. Since then, any newcomer could enter the
business only by buying a license from another lobsterman. This limit on the
overall catch has allowed the lobster population to thrive. Ironically, Port
Lincoln lobstermen catch more than their American colleagues while working
less. Meanwhile, a license purchased in 1984 for $2,000 now fetches about
$35,000. As Aussie lobsterman Daryl Spencer told the Times, “Why hurt the
fishery? It’s my retirement fund. No one’s going to pay me $35,000 a pot if there
are no lobsters left. If I rape and pillage the fishery now, in ten years my licenses
won’t be worth anything.” Mr. Spencer is not smarter or more altruistic than his
fishing colleagues around the world; he just has different incentives. Oddly,
some environmental groups oppose these kinds of licensed quotas because they
“privatize” a public resource. They also fear that the licenses will be bought up
by large corporations, driving small fishermen out of business.
So far, the evidence strongly suggests that creating private property rights—
giving individual fishermen the right to a certain catch, including the option of
selling that right—is the most effective tool in the face of collapsing commercial
fisheries. A 2008 study of the world’s commercial fisheries published in Science
found that individual transferable quotas can stop or even reverse the collapse of
fishing stocks. Fisheries managed with transferable quotas were half as likely to
collapse as fisheries that use traditional methods.
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Two other points regarding incentives are worth noting. First, a market economy
inspires hard work and progress not just because it rewards winners, but because
it crushes losers. The 1990s were a great time to be involved in the Internet.
They were bad years to be in the electric typewriter business. Implicit in Adam
Smith’s invisible hand is the idea of “creative destruction,” a term coined by the
Austrian economist Joseph Schumpeter. Markets do not suffer fools gladly. Take
Wal-Mart, a remarkably efficient retailer that often leaves carnage in its wake.
Americans flock to Wal-Mart because the store offers an amazing range of
products cheaper than they can be purchased anywhere else. This is a good
thing. Being able to buy goods cheaper is essentially the same thing as having
more income. At the same time, Wal-Mart is the ultimate nightmare for Al’s
Glass and Hardware in Pekin, Illinois—and for mom-and-pop shops everywhere
else. The pattern is well established: Wal-Mart opens a giant store just outside of
town; several years later, the small shops on Main Street are closed and boarded
up.
Capitalism can be a brutal, cruel process. We look back and speak admiringly
of technological breakthroughs like the steam engine, the spinning wheel, and
the telephone. But those advances made it a bad time to be, respectively, a
blacksmith, a seamstress, or a telegraph operator. Creative destruction is not just
something that might happen in a market economy. It is something that must
happen. At the beginning of the twentieth century, half of all Americans worked
in farming or ranching.
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Now that figure is about one in a hundred and still
falling. (Iowa is still losing roughly fifteen hundred farmers a year.) Note that
two important things have not happened: (1) We have not starved to death; and
(2) we do not have a 49 percent unemployment rate. Instead, American farmers
have become so productive that we need far fewer of them to feed ourselves.
The individuals who would have been farming ninety years ago are now fixing
our cars, designing computer games, playing professional football, etc. Just
imagine our collective loss of utility if Steve Jobs, Steven Spielberg, and Oprah
Winfrey were corn farmers.
Creative destruction is a tremendous positive force in the long run. The bad
news is that people don’t pay their bills in the long run. The folks at the
mortgage company can be real sticklers about getting that check every month.
When a plant closes or an industry is wiped out by competition, it can be years
or even an entire generation before the affected workers and communities
recover. Anyone who has ever driven through New England has seen the
abandoned or underutilized mills that are monuments to the days when America
still manufactured things like textiles and shoes. Or one can drive through Gary,
Indiana, where miles of rusting steel plants are a reminder that the city was not
always most famous for having more murders per capita than any other city in
the United States.
Competition means losers, which goes a long way toward explaining why we
embrace it heartily in theory and then often fight it bitterly in practice. A college
classmate of mine worked for a congressman from Michigan shortly after our
graduation. My friend was not allowed to drive his Japanese car to work, lest it
be spotted in one of the Michigan congressman’s reserved parking spaces. That
congressman will almost certainly tell you that he is a capitalist. Of course he
believes in markets—unless a Japanese company happens to make a better,
cheaper car, in which case the staff member who bought that vehicle should be
forced to take the train to work. (I would argue that the American automakers
would have been much stronger in the long run if they had faced this
international competition head-on instead of looking for political protection from
the first wave of Japanese imports in the 1970s and 1980s.) This is nothing new;
competition is always best when it involves other people. During the Industrial
Revolution, weavers in rural England demonstrated, petitioned Parliament, and
even burned down textile mills in an effort to fend off mechanization. Would we
be better off now if they had succeeded and we still made all of our clothes by
hand?
If you make a better mousetrap, the world will beat a path to your door; if you
make the old mousetrap, it is time to start firing people. This helps to explain our
ambivalence to international trade and globalization, to ruthless retailers like
Wal-Mart, and even to some kinds of technology and automation. Competition
also creates some interesting policy tradeoffs. Government inevitably faces
pressure to help firms and industries under siege from competition and to protect
the affected workers. Yet many of the things that minimize the pain inflicted by
competition—bailing out firms or making it hard to lay off workers—slow down
or stop the process of creative destruction. To quote my junior high school
football coach: “No pain, no gain.”
One other matter related to incentives vastly complicates public policy: It is
not easy to transfer money from the rich to the poor. Congress can pass the laws,
but wealthy taxpayers do not stand idly by. They change their behavior in ways
that avoid as much taxation as possible—moving money around, making
investments that shelter income, or, in extreme cases, moving to another
jurisdiction. When Bjorn Borg dominated the tennis world during my childhood,
the Swedish government taxed his earnings at an extremely high rate. Borg did
not lobby the Swedish government for lower taxes or write passionate op-eds
about the role of taxes in the economy. He merely transferred his residence to
Monaco, where the tax burden is much lower.
At least he was still playing tennis. Taxes provide a powerful incentive to
avoid or reduce the activity that is taxed. In America, where much of our
revenue comes from the income tax, high taxes discourage…income? Will
people really stop or start working based on tax rates? Yes—especially when the
worker involved is the family’s second earner. Virginia Postrel, a columnist on
economics for the New York Times, has declared that tax rates are a feminist
issue. Because of the “marriage tax,” second earners in families with high
household incomes, who are more likely to be women, pay an average of 50
cents in taxes for every dollar they earn, which profoundly affects the decision to
work or stay home. “By disproportionately punishing married women’s work,
the tax system distorts women’s personal choices. And by discouraging valuable
work, it lowers our overall standard of living,” she writes. She offers some
interesting evidence. As a result of the 1986 tax reform, marginal tax rates for
women in the highest income brackets fell more sharply than tax rates for
women with lower incomes, meaning that they saw a much sharper drop in the
amount that the government takes from every paycheck. Did they respond
differently from women who did not get the same large tax break? Yes, their
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