Conclusion The fashion industry needs to make serious changes to address the environmental impact that clothing has on our planet. Brands and businesses have a responsibility and a duty to understand the impacts that production and manufacturing have on the environment. Beyond creating more sustainable and innovative practices, the industry also must take accountability for business models and stop encouraging people to buy more just for the sake of it. Consumers are a big part of this equation. Together we must rethink fast fashion and begin to buy less.